Introduction
Education & Career Guidance ("we", "our", or "us") is committed to protecting the privacy and personal information of all individuals who use our platform — including students, parents, and professionals ("you" or "users").
This Privacy Policy describes how we collect, use, disclose, and protect your information when you access or use our website, mobile applications, and related services (collectively, the "Platform").
By using our Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our services.
We never sell your personal data to third parties. Your information is used solely to deliver, improve, and personalise your experience on our Platform.
Information We Collect
We collect information to provide and continuously improve our services. The types of information we collect include the following:
Information You Provide Directly
- Name, email address, phone number, and date of birth
- Academic history, qualifications, and educational background
- Career interests, goals, and professional experience
- Assessment responses and test results
- Profile photos or documents you choose to upload
- Payment information (processed securely by third-party providers)
- Communications you send us, including support requests and feedback
Information Collected Automatically
- Device information (type, operating system, browser version)
- IP address and approximate geographic location
- Pages visited, features used, and time spent on the Platform
- Clickstream data and interaction logs
- Cookies and similar tracking technologies (see Section 6)
Information from Third Parties
- Data from social login providers (Google, Facebook) if used to register
- Academic records from partner institutions with your explicit consent
- Publicly available professional profile information
How We Use Your Data
We use the information we collect for the following specific purposes:
- To create and manage your account and provide personalised guidance
- To generate career assessments, course recommendations, and roadmaps
- To connect you with mentors, counsellors, and educational institutions
- To process payments and manage your subscription
- To send important service updates, reminders, and notifications
- To send promotional communications (only with your explicit consent)
- To improve our algorithms, features, and overall service quality
- To conduct anonymised research and analysis to improve guidance outcomes
- To comply with applicable laws, regulations, and legal obligations
- To detect, prevent, and respond to fraud or security incidents
We process your data based on one or more of the following legal bases: your consent, the performance of our contract with you, our legitimate business interests, or compliance with a legal obligation.
Sharing of Information
We respect your privacy and do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
Service Providers
We share data with trusted third-party vendors who help us operate the Platform — such as cloud hosting, payment processing, analytics, and email delivery. These providers are contractually bound to maintain confidentiality and use data only as directed by us.
Educational Partners
With your explicit consent, we may share your profile with partner colleges, universities, or scholarship programmes to facilitate applications and admissions processes.
Mentors & Counsellors
When you book a session, your relevant profile information is shared with the assigned mentor solely to enable personalised and effective guidance.
Legal Requirements
We may disclose information if required by law, court order, or government authority, or when necessary to protect our rights, your safety, or the safety of others.
Business Transfers
In the event of a merger, acquisition, or sale of business assets, your data may be transferred. We will notify you before your information becomes subject to a different privacy policy.
We will never share your data with advertisers or data brokers. If you ever receive a suspicious communication claiming to be from us, please report it immediately.
Data Storage & Security
We implement industry-standard security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction.
- All data is encrypted in transit using TLS (Transport Layer Security)
- Sensitive data is encrypted at rest using AES-256 encryption
- Access to personal data is restricted to authorised personnel only
- We conduct regular security audits and vulnerability assessments
- Our servers are hosted in ISO 27001-certified data centres in India
- We maintain documented incident response procedures for potential data breaches
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We encourage you to use a strong, unique password and keep your account credentials confidential.
If you suspect unauthorised access to your account, please contact us immediately at security@ecguidance.in so we can take immediate action.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your Platform experience, understand usage patterns, and deliver relevant content.
Types of Cookies We Use
- Essential Cookies: Necessary for the Platform to function (session management, authentication)
- Analytics Cookies: Help us understand how users interact with the Platform to improve functionality
- Preference Cookies: Remember your settings and personalisation choices across sessions
- Marketing Cookies: Used to deliver relevant content and measure campaign effectiveness (only with consent)
You may control or disable cookies through your browser settings. Disabling essential cookies may impair certain Platform features. You can also manage preferences via the cookie consent banner shown on your first visit.
Children's Privacy
We recognise the importance of protecting the privacy of children. Our Platform is designed for users aged 13 and above. We do not knowingly collect personal information from children under 13 without verifiable parental consent.
For users between 13 and 18 years of age, we recommend that a parent or guardian review this Privacy Policy. Parental consent may be required for certain features depending on your jurisdiction.
If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take prompt steps to delete the information.
Your Rights & Choices
Depending on your location and applicable law, you have the following rights regarding your personal information:
To exercise any of these rights, contact us using the details in Section 12. We will respond within 30 days. Certain rights may be subject to legal limitations.
Data Retention
We retain your personal information for as long as your account is active or as needed to deliver our services, comply with legal obligations, resolve disputes, and enforce our agreements.
- Active account data is retained for the duration of your account
- After account deletion, most personal data is purged within 90 days
- Certain financial and legal records may be retained for up to 7 years as required by law
- Anonymised and aggregated data may be retained indefinitely for research and platform improvement
You may request deletion of your account and associated data at any time by contacting our support team.
Third-Party Links
Our Platform may contain links to third-party websites, institutions, scholarship portals, or external resources. These links are provided for convenience and informational purposes only.
We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policies of any external sites you visit. Our Privacy Policy applies solely to our Platform.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this page
- Send an email notification to all registered users
- Display a prominent notice on our Platform for at least 30 days
Your continued use of the Platform after changes are posted indicates acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests about this Privacy Policy or our data practices, please reach out. We are committed to addressing your concerns promptly and transparently.